Saffron's aroma is often described by connoisseurs as reminiscent of metallic honey with grassy or hay-like notes, while its taste has also been noted as hay-like and sweet. Saffron also contributes a luminous yellow-orange colouring to foods. Saffron is widely used in Indian, European, and Arab cuisines. Confectioneries and liquors also often include saffron. Saffron is used in a wide variety of dishes all around the world.

• Single origin: Makes for the perfect exotic festive gift! One harvest and one source plantation from Pampore, Kashmir, India.

• Lowest moisture and highest picrocrocin (taste-bitterness) safranal (smell) crocine (coloring strength). It adds richness and aroma in food like milk, sweets, biryani, ice creams, etc.

• Saffron is high in vitamins and minerals like copper, potassium, calcium, iron, zinc, magnesium and selenium

• Saffron is considered sacred and symbol of good wish and used in Pooja. It is ideal gift for Pooja, weddings, anniversary's, house warming, prayer meetings, etc.

• Flavourit is an enterprises of Spices Board(Government of India)